How to grow your brand with Food Analytics

Existing Product and/or Brand Evaluation

FOR THE 2.0 CHAMPIONS

In a rapidly evolving industry, it is indispensable for businesses to constantly upgrade their offer to stay up to mark with changing consumption habits.

Therefore, for existing food, beverage & dietary supplement products, Food Analytics’ comprehensive evaluation solutions powered by the Food Asset Valuation Model allow them to add value to their market offer by learning what’s working & what needs realignment.

Snapshot Version- Abridged version of the product evaluation, ideal for tight timelines.

RECOMMENDED FOR: F&B Companies (Product Development, R&D, Marketing), F&B Investors

Reference Universe Analysis

FOR THE OMNISCIENT

Keep up with your competitors & the landscape of your product’s reference universe via our Reference Universe Analysis solutions. Through the evaluation, rating & ranking methodology, F&B companies can get a clear view of where they stand in the ecosystem and what are the narratives & themes governing this universe. They also learn about the innovation spaces that are untapped by them & how they can play in these spaces.

RECOMMENDED FOR: F&B Companies- Insights, Product Development

Behavioural clustering & Where to play
White Spaces

FOR THE TRENDSETTERS

Using our Mathematical Behavioural Clustering, it’s quick & simple to identify white spaces to enter in specific markets. XYZ

RECOMMENDED FOR: F&B Companies- Insights, Product Development

Product Concept Evaluation

FOR THE VISIONARIES / FIRST MOVERS

Don’t know what your product/brand looks like yet but you’d like to gauge if it is a viable idea for a particular geographical market?

At the conception stage, our proprietary AI powered platform & assets allow us to value, rate & rank your concepts in a reference universe (for example: ice cream for kids) to understand the viability and behavioural alignment with the targets.

RECOMMENDED FOR: F&B Companies- Product Development, R&D