Food Product Evaluation & Due Diligence
Using our proprietary audit methodology, our client company’s products are assessed in a holistic manner, focusing on both qualitative and quantitative dimensions associated to marketing and consumer behaviour.
Food Innovation Matrix
Our evaluation places each product on the innovation matrix comprising of four quadrants: Visionary, Follower, Solutionist and Trial & Error, each defined by a set of quantifiable variables.
Independent Third Party
Taking into account the consumer’s perspective, product price point, reach points, generational preferences, business model etc., we support our clients as the external (neutral) catalyst in creating unparalleled, distinguished value. Our recommendation based on the audit serves as a highly strategic viewpoint that otherwise would remain untapped.
